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What Home Sellers Can Learn From Florida's Real Estate Market: Insights from Amy Simmonds 

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What Home Sellers Can Learn From Florida's Real Estate Market: Insights from Amy Simmonds 

In a recent Barron’s feature, Amy Simmonds, a top-producing agent with Compass in northern Palm Beach, Florida, shared her expert perspective on navigating today’s challenging housing market. The article, titled “What Home Sellers Can Learn From Florida’s Real Estate Market,” highlights how Florida has become a bellwether for national real estate trends and why sellers across the country should pay close attention. 

🏡 Florida: A Market in Transition 

Florida’s housing market has been hit by a perfect storm of rising mortgage rates, insurance costs, and a slowdown in migration. Homes in the Sunshine State now sit on the market for a median of 88 days, two weeks longer than pre-pandemic levels and significantly more than the national average of 62 days. Yet, despite these headwinds, Florida remains a dynamic and instructive market for sellers nationwide. 

💡 Amy Simmonds’s Advice for Sellers 

According to Simmonds, the days of quick sales and bidding wars are behind us. “It’s not like you can slap some fresh paint on your house anymore and hope for the best,” she told Barron’s. Instead, sellers must be strategic, informed, and proactive. 

Here are a few key takeaways from her interview: 

  1. Know Your Home: Sellers should understand their property’s strengths and weaknesses before listing. This includes addressing flaws and preparing the home to shine in a competitive market. 
  1. Stand Out: With inventory rising, especially in areas with new construction, sellers must differentiate their listings. That means thoughtful staging, accurate pricing, and compelling marketing. 
  1. Adapt to Market Dynamics: “It is not 2024,” says Mortgage Bankers Association chief economist Mike Fratantoni. Buyers now have more leverage, and sellers must adjust expectations accordingly. 

📊 Why Florida Matters 

Florida’s market is unique, but its lessons are universal. With active listings up 23% compared to 2019, sellers face more competition and longer timelines. Yet, as Simmonds demonstrates, success is still possible with the right approach. 

Her team’s reputation for high-touch service, strategic marketing, and deep local expertise has helped clients navigate these shifts with confidence. Whether you’re selling in Florida or elsewhere, her insights offer a valuable roadmap for today’s market. 


Would you like more information on buying or selling a home? Call us at 561-491-2381 / email us at team@simmondsteam.com.